Marc&Anna

YOUTH FORUM IDENTITY

We were asked to collaborate with the National Portrait Gallery's Youth Forum to design a logo and identity.

We started by giving a series of talks on brand and identity, and then practical sessions where we developed a look and feel together. We worked closely with the Youth Forum themselves, the Young People's Programme Manager, Rachel Moss, and Marketing Officer, Jonathan Rowbotham. Lots of routes were explored, which eventually led to this organic mark combining a young person's portrait with a paint stroke.

We created two logos, one with a boy's profile, and one with a girl's.

 NPG logo

"Over the period of nearly a year MARC&ANNA worked in a collaborative way, resulting in a fantastic pair of logos reflecting the identity of the group. They also designed the marketing for the Youth Forum's launch event, which has helped to recruit new members. MARC&ANNA were patient and responsive to new ideas throughout, a difficult task with so many different voices! I look forward to working with them again."
 
Rachel Moss
Young People's Programmes Manager
National Portrait Gallery

NPG flyer front NPG flyer back

A limited palette of colours were chosen from the National Portrait Gallery's brand, and a striking flyer and poster were designed for their first event 'Youth Forum Presents'.

NPG poster