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ARTS COUNCIL ENGLAND
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Works
LONDON TO BRIGHTONWe were asked to refresh the materials for the 2010 London To Brighton bike ride, one of the British Heart Foundation's key fund raising events. As well as fun photography of ride participants taking their cycling more or less competitively, we used numbers to aid in telling stories about individuals and their experience of the ride and to highlight the money the participants raise and the important use of these funds in furthering the causes of the BHF. The number-based copy also added a fun element with random trivia about the ride. We designed a range of materials, from the main guide to the ride and various forms for booking and entering the ride, leaflets on things related to the ride (such as road safety), as well as merchandise. |
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