Marc&Anna

60-A-DAY

British Heart Foundation's most recent campaign, '60-a-day', aims to encourage school children to partake in at least 60 minutes of daily exercise, in order to lead a fit and healthy life. We were given the difficult task of communicating this message to 7–16 year olds across the UK.

Working with illustrators Andy Smith and Kenneth Anderson we created three posters – one to be placed in primary schools and two within secondary schools – that visually inform and encourage ways in which to make up your 60 minutes.

The posters are not only fun and relevant to the specific audiences needs, but get across the key message that your 60 minutes can be made up any way you like; riding your bike to school, playing football at lunch or even running around naked trying not to be caught by the police – not that we'd encourage this of course! 

 Kenneth Anderson Primary Schools

Kenneth Anderson had the tricky task of appealing to a younger target audience with children as young as 7. Working closely with him we visually represented the sometimes arduous task of exercise in the style of an entertaining board game.

 Andy Smith Secondary Schools Andy Smith Secondary Schools

Andy Smith created an intriguing scene of characters partaking in activities of every nature. With an older target audience the illustration had to be slightly more cheeky to engage the children, something he got spot on. We loved the detail and humour involved in the characters so we decided to do a second poster, zoomed slightly further in so you could really see what they were up to!

Click here to explore the poster in more detail.